SET ACTIVE
Social Media Campaign
Product Photography, Advertisement
Set Active is making waves with its “Let’s Get Dirty” campaign, aiming to connect with a fresh audience of fearless, nature-loving individuals. Launching across social media, the campaign targets the “granola girl” who isn’t afraid to embrace the dirt.
Driven by my passion for nature, I created this campaign to highlight the versatility of Set Active’s apparel, showcasing how it effortlessly supports a wide range of outdoor sports and activities, capturing the essence of adventurous living in every shot.
Process
with different angles and poses.
I started by shooting at the climbing wall on campus, but after seeing the photos alongside the hiking and biking shots, I felt it would be more cohesive outdoors. So, I headed to Donation Rock, the best spot near State College for outdoor climbing. I even did some climbing myself to get the perfect shot.
I drove to a mountain biking trail in State College, geared up my model, and set up on the ground to capture the perfect action shots as they flew past.