SOCIAL MEDIA CAMPAIGN
Product Photography
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SET ACTIVE


Problem
Set Active wants to expand its reach by launching a new campaign tailored to a specific clientele they haven't yet targeted.
Solution
I created a social media campaign that targets fearless, nature-loving girls by showcasing the versatility of Set Active’s apparel in outdoor sports and activities.

More Info
Set Active is making waves with its “Let’s Get Dirty” campaign, aiming to connect with a fresh audience of adventurous and gritty individuals. Launching across social media, the campaign targets the “granola girl” who isn’t afraid to embrace the dirt.

Driven by my passion for nature, I created this campaign to highlight the versatility of Set Active’s apparel, showcasing how it effortlessly supports a wide range of outdoor sports and activities, capturing the essence of adventurous living in
every shot.





         


Process


I ventured to one of my favorite trails near State College. Outfitted my model in gear and a touch of mud, and then got down in the dirt, experimenting
with different angles and poses.

 I started by shooting at the climbing wall on campus, but after seeing the photos alongside the hiking and biking shots, I felt it would be more cohesive outdoors. So, I headed to Donation Rock, the best spot near State College for outdoor climbing. I even did some climbing myself to get the perfect shot.
I drove to a mountain biking trail in State College, geared up my model, and set up on the ground to capture the perfect action shots as they flew past.
Let’s Chat
Mackenzie.boveri@gmail.com